Suited Comms began its work with leading European patent and trade mark attorneys, Potter Clarkson, at a pivotal moment for the firm. Following the significant hire of a team of IP solicitors, the firm needed to communicate how this transformed its offer to the marketplace. As a full-service intellectual property law firm, Potter Clarkson needed to reposition itself to existing and potential clients.
We delivered a successful media launch of the new appointments to the key media, meeting with key journalists and following up with a series of thought leadership articles to firmly embed the enhanced breadth and depth of expertise at the firm.
Hot on the heels of Britain’s decision to leave the EU, Gowling WLG embarked on a significant research project with US businesses to see how the development would impact on their international investment strategy.
Suited Comms was specifically tasked with taking the story to global media outlets, resulting in widespread coverage, including Reuters, Bloomberg and The Wall Street Journal. We also developed a suite of thought leadership pieces about the specific challenges and opportunities Brexit presents in each vertical sector.
This innovative campaign from Gowling WLG has established the firm as a leading commentator on the global implications of Brexit.
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